Employer Brand Manager

To deliver our Advanced 3.0 strategy we need great people. We put our Employee Value Proposition at the heart of our People agenda as we believe the culture at Advanced is unique & makes us special.  We need to ensure that our value proposition is consistently delivered and reinforced in every aspect of our employee and candidate journey. To do this we’ll need to attract the right and the best people, retain and nurture them by providing a great employee experience.  The role of Employer Brand is critical to this.

This role sits within our People Experience function and is responsible for the development, delivery and management of the Advanced Employer Brand across the business. With a global remit you’ll work in close co-operation with the people centres of excellence such as  Talent Acquisition, Culture and Learning & Development to support the embedding of our Employer Brand throughout the employee lifecycle.

EVP  > Brand

• Responsible for the creation of an evolved Employee Brand from the foundation of a newly formed Employee Value Proposition. You’ll design & deliver our Employer brand to internal colleagues and external candidates alike
• Works with Advanced Master Brand and Internal Communications to define and re-align the Employer Brand internal identity. Develops & delivers an evolved identity for the Employer Brand externally, including assets and toolkit. Influences and champions delivery on local level.
• Lead the implementation of the Employer Brand identity across PX specifically reviewing all policies, practices and documentation including those of recruitment marketing, to ensure our tone and key messaging are consistent
• You'll champion diversity, promote our Employee Value Proposition (EVP), manage an advocacy and forge strategic partnerships, maintaining adaptability amid evolving market trends
• Content Calendar Management: Shape our content calendar, aligning it with holidays, hiring needs, and our location strategy. Ensure a consistent brand image across all touchpoints
• Creative Content Production: Plan, produce, and deliver engaging content for social channels, with a focus on LinkedIn, Insta, and TikTok. Foster employee advocacy through our internal ambassador tool
• Stay Ahead of Trends: Keep Advanced on the cutting edge by staying abreast of industry trends, market knowledge, and best practices, ensuring our strategies remain innovative

Talent Acquisition

• Manage our company-wide Employer Brand and Attraction framework, templates and tools as appropriate, you’ll effectively leverage resources to ensure consistent activation and global alignment
• Consult with stakeholders across all Advanced countries to partner through to locally relevant employer brand practices to enable our business to identify, attract and engage global talent seamlessly Oversee the management, innovation and scheduled updates to our global internal and external careers sites
• Roll-out and activation of our candidate relationship management (CRM) technology and talent pools
• Developing and executing recruitment marketing campaigns to build diverse talent pipelines and talent pools for key roles and needs
• Measure effectiveness of our recruitment marketing and attraction campaigns ensuring reach and impact is maximised
• Actively build relationships with key community groups and industry networks. Host and attend events to drive awareness of the Advanced Employer Brand

Relationships

• Act as a key contact and advisor to the Talent and People team on employer branding, marketing, communications, and recruitment activities
• Defines training needs and develops a training plan to up-skill our country Px teams in employer branding to ensure they’re set for success in their local markets
• Partner with Internal comms to ensure consistent messaging and employer brand communications across Advanced

Data & Analytics

• Responsible for monitoring and measuring the impact and effectiveness of our employer brand through the ownership of an employee value proposition scorecard at quarterly intervals
• Analyse relevant data and analytics to provide People leadership with monthly dashboards and reports using Google Analytics, Glassdoor analytics, social media analytics platforms

Essential:

• Experience in employer brand, brand marketing, or engagement/ employee experience roles
• Strong influencing and networking skills; proved experience in influencing internal and external stakeholders on all levels, especially those outside our own team and reporting structure. Ability to manage upwards
• Excellent verbal, written communication and presentation skills
• Strong project management expertise, especially in managing logistically complex programmes
• Strong analytical skills and ability to analyse and interpret research data and market trends, but also a creative thinker with a demonstrably broad perspective with the ability to recognise opportunities and the wider business environment
• Excellent computer literacy skills (including Microsoft PowerPoint, Excel and Word)

Desirable:

• Experience in third party agency/vendor management
• Experience in a global organisation is highly desirable
• Basic understanding of the theory, principles and practice of talent acquisition

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
• Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

We're one the UK’s largest tech companies, and our products sit at the heart of some of the country's best-known businesses. We’ve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its core.

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