SDR Manager

We are seeking an experienced and dynamic Sales Development Team Leader/Manager to lead our SDR team and drive revenue growth for our organisation. The ideal candidate will be responsible for developing and implementing strategic sales development plans, managing a team of sales development representatives, and fostering strong relationships with clients and partners. The Sales Development Team Leader/Manager will play a key role in identifying and qualifying new business opportunities, expanding market presence, and achieving sales targets. 

This role will be based from our Birmingham office 4 days per week.

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• Oversee the SDR team’s performance and ensure they achieve/overachieve their targets. 
• Coach the team to identify new business opportunities through market research, prospecting, and networking activities, and develop strategies to capitalise on emerging trends and market opportunities. 
• Report performance and key KPIs to leadership weekly/monthly. 
• Ensure inbound leads are followed up by the team within the required SLAs. 
• Ensure opportunities created fulfil the qualification criteria and there is a smooth handover to sales both internally and for our prospects. 
• Meet 1-1 with each team member weekly to provide guidance, coaching and identify where they need additional support to achieve their goals. 
• Work with the team to develop high quality outreach sequences that cover all platforms (e.g. Email, LinkedIn, Calls, Direct Mail etc.). 
• Provide group training sessions for the team to improve their skill set, showing tangible improvements in results e.g. improved messaging response rates. 
• Build Personal Development Plans including compensation plans for each of your team, supporting them in gaining the skills required to progress to their next role. 
• Identify underperformance risks early and set plans in place to improve this.  
• Hire top talent into open roles, always keeping a pipeline of candidates for any backfills needed. 
• Create suggestions for improvements to processes, with a focus on delivering quality pipeline for sales teams that converts to revenue. 
• Work with Revenue Enablement team on headcount planning, SDR participation in Sales Kick Offs, Trainings and Off-sites. 
• Collaborate with Marketing teams on measuring the quality of MQLs, as well as processes for SDR outreach on specific campaigns & events.  
• Work with Revenue Operations team to ensure the operations in place support the team to be successful - raising any issues as needed. 
• Communicate updates/changes to the team weekly - passing any feedback or insight back to leadership. 

• Proven experience in sales development, sales, or related field, with a minimum of 3 years of experience in a leadership or managerial role. 
• Demonstrated success in driving revenue growth, achieving sales targets, and building strong customer relationships. 
• Strong leadership and management skills, with the ability to inspire, motivate, and develop a high-performing team. 
• Excellent communication and interpersonal skills, with the ability to effectively interact with clients, partners, and internal stakeholders. 
• Strategic thinking and analytical skills, with the ability to analyse data, identify trends, and develop actionable insights and recommendations. 
• Proven track record of developing and implementing successful business development strategies and initiatives, reporting on the same. 
• Results-oriented mindset, with a focus on driving business outcomes and delivering value to the organisation. 
• Proficiency in Microsoft Office Suite, CRM software, LinkedIn Sales Navigator, SalesLoft & Gong. [or similar products] 

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
• Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Advanced is one UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at Advanced please click here