Senior Analytics Executive ( GA4 & GTM)

Reporting to the Head of SEO this is a key role in OneAdvanced's Digital Experience Team.

You will be joining OneAdvanced at a time of significant change, but also of huge opportunity as we transform our digital experience into an end-to-end SaaS customer journey through an all-new website that will power OneAdvanced's future.

• You will be our analytics subject matter expert, the go to person within the business for data and insight.
• This is more than just a numbers role, you must be able to draw actionable insight from our data, to see the bigger picture, identify pain points and areas of focus.
• Ownership and management of our analytics tools including GA4, GTM and Looker Studio to enable the capture of meaningful data and accurate reporting.
• Support our SEO and sector marketing teams to define and create reporting dashboards and adhoc reports.
• Carrying out implementation of required tracking tags via tag management platforms including GTM.
• Working with our web development teams and to implement tracking events & data layer requirements.

#LI-MP1

• Demonstrable experience working in an analytics role delivering both reporting and insight.
• Strong stakeholder management skills that you can utilise across multiple business verticals to manage expectation and prioritise delivery.
• Ability to interpret and present data and results, both written and verbal, to stakeholders in engaging and meaningful way.

Required Experience

• 5 years in a hands-on analytics role.
• Experience and expertise using GA4, ideally you managed the migration from UA to GA4.
• In-depth knowledge of analysis best practices with experience in ad-hoc report and dashboard creation and conversion rate reporting and analysis.
• Experience managing tags and code via GTM.
• Experience developing and deploying tagging strategies.
• Strong analytical skills and attention to detail.
• Excellent communication and collaboration abilities

Advantageous Experience

• Experience of working with SEO teams and strategies.
• Experience of Continuous Revenue Optimisation (CRO) activities and applications.
• Experience of Marketo and Salesforce.
• Experience of the wider Optimizely DXP particularly personalisation and experimentation.

• Generous Annual Leave – 20 days, plus public holidays, with the possibility to buy additional days
• Life Insurance – 3x times annual salary
• to the latest technologies