As a member of the OneAdvanced Product Marketing team you will own and be responsible for, supporting and driving, the creation and delivery of the product marketing plan for Time & Attendance, HR and Payroll, which are part of OneAdvanced’s People and Workforce Management solution. You’ll build a long term plan and associated budget that delivers the right level of support for the rest of the Product Marketing team, Field Marketing, Sales and Product Management teams and lead on GTM activity and creation of sales enablement tools. Using the Product Marketing Framework the role will also require you to create messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging. You will also work closely with senior and junior members of Product Management, Sales, and the wider Marketing team. The ideal candidate will enjoy working in a fast-changing environment and the challenges this produces. As an advocate for People and Workforce Management within the business this role will be play a key part in establishing product marketing framework best practices.
-Own and deliver a product marketing plan for the designated People & Workforce Management categories that integrates tightly into; roadmap planning and development, Commercial Unit Business plans, the sales target and the field marketing campaign plan for the current Financial Year and beyond
- Develop Category/Sector/Persona level messaging and positioning for prospects and existing customers
- Create compelling marketing assets that clearly articulate the value of our Categories
- Build and drive the adoption and use of sales tools to support our sales teams
- Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content
- Develop thought leadership and content strategies, supporting the go-to-market plan
- Plan and coordinate cross-functional execution of releases and new launches - Deliver customer feedback and requirements into Product Management to help shape the roadmap
- Serve as a Category expert and spokesperson, supporting sales meetings and events
- Assist in the generation of annual plans and budgets and input into the allocation of resources and prioritisation discussions.
At least 3 years previous Product Management, Product Marketing, Marketing or Sector specific experience - Emerging leadership and management skills - A high standard of verbal and written communication skills. - Good presentation skills. - Collaborative - Innovative thinker. - Creative, proactive and organised - Confident and enthusiastic showing a strong ability to learn and expand the role - Ability to manage multiple tasks - Good IT Skills - Flexibility - Commitment to excellence - Analytical Thinking - Team Working - Communication - Interpersonal Understanding - Flexible and open to change
Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally
Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important
Recognition – Highlighting and rewarding the great work our people do
Making a Difference – we provide opportunities to help our people make a difference to the causes they care about
OneAdvanced is one UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.
We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
To learn more about working at OneAdvanced please click here
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