Video Executive

Are you passionate about creating captivating video content that tells a story and drives engagement? Join our Product Marketing team as a Video Executive and help shape the direction of our newly formed in-house video content function. This is an exciting opportunity to take ownership of our video storytelling, from editing and animation through to execution, and lay the foundation for how our SaaS products are seen and experienced by customers.

In this role, you’ll lead the creation of high-impact, B2B-focused video content - focusing on editing, motion graphics, and creative visual storytelling. Your work will include polished product explainers, customer demos, and quick-turnaround social edits that support brand awareness, demand generation, and customer success.

Working closely with product marketing, solutions, and brand teams, you’ll translate complex ideas into clear, engaging visual narratives. Your work will directly shape how we communicate the value of our products across channels, helping us stand out in a crowded market.

If you’re looking for an exciting challenge where creativity meets purpose, and you want to grow alongside a company that’s expanding at pace, this is the fantastic next step in your career.

This is the perfect role for someone who combines creative vision with hands-on editing and animation skills and thrives in an environment where they can make their mark, shape new processes, and grow with a team that’s building momentum. 

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Forming an integral part of the Product Marketing department this role exists to bring our products to life, whether that is updates, announcements or new product launches.

Strategy & Planning

• Develop and implement a product video content strategy: Aligning video efforts with overall product strategy, Go-To-Markets (GTMs) and business objectives.
• Identify target audience and their needs: Understanding what kind of video content will resonate with our B2B clients and prospects.
• Plan video production schedules and budgets: Managing resources and timelines effectively.

Content Creation & Production

• You will oversee the entire video production process: From concept development to final delivery.
• Develop video concepts and scripts: Working with the Product Marketers develop compelling narratives that effectively communicate our products value proposition.
• Direct video shoots: Where required, you will be asked to direct in-house video shoots, ensuring high-quality filming and adherence to brand guidelines.
• Create various types of video content: Including explainer videos, roadmap announcements, product demos, customer testimonials and more using live-video, screen-recording and animating of product features and user journeys.
• Crafting visually appealing assets to tell the story: Use animations and motion graphics to elevate storytelling and captivate audiences.
• Video editing and post-production: Ensuring the final product is polished and engaging.

Distribution & Promotion

• Optimise videos for various platforms: Including the company website, social media (LinkedIn, YouTube), email campaigns, and other relevant channels.
• Manage video distribution and sharing: Ensuring videos reach the target audience effectively.
• Track and analyse video performance: Using analytics to measure the effectiveness of the videos produced and make data-driven decisions.

Collaboration & Communication

You will often be required to work in virtual Go-to-Market (GTM) teams and alongside colleagues from other teams to ensure that the video content we produce aligns to our business goals, strategic messages and launch activity

• Comprehensive knowledge of all stages of the video production lifecycle (conceptualisation, pre-production, production, post-production)
• Mastery of industry-standard video editing software (e.g., Adobe Premiere Pro, Avid Media Composer, Adobe Audition)
• Understanding of video codecs, formats, and delivery specifications for various platforms
• Expertise in animation, motion graphics and visual effects software tools like Adobe After Effects or similar platforms.
• Ability to craft visually appealing animations and motion graphics to elevate storytelling and captivate audiences
• Familiarity with video asset management and archiving best practices
• Understanding of various video platforms (YouTube, Vimeo, social media) and their specific requirements plus tools like Canva
• Awareness of SEO principles for video content optimization.
• Understanding of emerging video technologies (e.g., AI in video production, interactive video)
• At least 2 years previous video production experience
• Experience in collaborating within virtual teams
• A high standard of verbal and written communication skills.
• Good presentation skills
• Creative, proactive and organised

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger