Content Executive

Have you got a passion for life changing technology in a B2B world confident in delivering high impact content strategies? Are you an innovative and curious content creator who has a passion for driving new ideas and ambition to exceed demand generation targets?

If so, read on; we are looking for an exceptional Content Executive who will create insightful, thought-leading and thought-provoking content for our legal sector. You will be responsible for participating in, building and executing multi-channel marketing campaigns, predominantly through the use of quality content, that delivers qualified sales leads and pipeline to our legal sales team. It’s crucial to understand our audiences and create suitable content that will be engaging to our target personas. 

• Work alongside the Marketing Director and wider team to create a content strategy and plan which works alongside our marketing and campaign plans.
• Writing long and short form content for on and offline channels utilising our AI and content assistance platforms where appropriate. 
• Content creation working in house and with partners including blogs, whitepapers, podcasts, video and webinars.
• SEO: ensuring content is as optimised as it can be to contribute to our SEO strategy through the use of keywords and original, rich content.
• Awareness of how digital search is changing and working with wider teams on GEO optimised strategies and content. 
• Work with external copy writers and agencies to create briefs, proof read and distribute content accordingly in line with our campaign plans.
• Work with the sales teams and across the legal team where necessary for content creation, e.g. interviews for thought leadership, product specific content etc.
• Work with internal and external creative teams to ensure all content remains on brand.
• Measure and report back on the success of different forms of content to allow the team to optimise marketing campaigns.
• Ensure content is shared appropriately internally to feed into business development and sales cadences.
• Contribute to the marketing plan for the business unit.
• Ensure external content campaigns run on time and to budget.
• Awareness of and contribution to the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
• Identify, recommend and manage third party resources as required.
• Proofreading work and ensuring that the content is accurate and consistent, and executing the right narrative.

• Strong writing and creative skills with previous experience as a content creator.
• Legal sector knowledge and experience desired as well as an understanding of commercial and business challenges. 
• You will have experience and a proactive mind-set to launch yourself into intent driven market and industry research and be able to turn that into inspirational ideas and focused content plan.
• Relationship management skills with internal stakeholders and customers.
• Willingness to learn, think analytically and work collaboratively in a growing marketing team.
• Highly creative, proactive, decisive and organised.
• Confident and enthusiastic showing a strong ability to learn and expand the role.
• Ability to manage multiple tasks.
• Commitment to excellence.

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger