Senior Marketing Executive

The Senior Marketing Executive plays a pivotal role in delivering integrated, end-to-end marketing campaigns for the Healthcare division. Operating within a small, agile team, this role supports the Senior Marketing Manager in the planning, coordination, and execution of 360° campaigns that drive engagement, generate leads, and build awareness across the healthcare and health tech sectors. 

With excellent content and copywriting skills, the postholder will be able to quickly understand complex healthcare topics and translate them into compelling messaging for a range of audiences. This role will also collaborate with the wider Health Marketing team, gaining additional expertise and support to maximise campaign impact. 

• Campaign Execution 

• Support the Senior Marketing Manager in planning, delivering, and optimising integrated campaigns across digital, social, email, paid, and events. 

• Manage timelines and campaign deliverables, ensuring activity is delivered on time and within budget. 

• Content & Copywriting 

• Develop high-quality written content including blogs, thought leadership, landing pages, email copy, social posts, and sales collateral. 

• Ensure all content is accurate, engaging, and tailored to clinicians, healthcare providers, and decision-makers. 

• Market Insight 

• Build a strong understanding of the UK healthcare and health tech landscape. 

• Monitor competitor activity and sector trends to inform campaign strategies. 

• Distil complex healthcare topics into accessible and impactful messaging. 

• Channel Management 

• Support the day-to-day management of digital campaigns (SEO, PPC, marketing automation, paid and organic social). 

• Coordinate event and webinar activity, from planning through to execution and follow-up. 

• With support from the Senior Marketing Manager track campaign performance and continuously improve effectiveness 

• Collaboration 

• Work closely with colleagues across Health Marketing, Product Marketing, and Sales to align on campaign priorities. 

• Coordinate with external/internal agencies, designers, and partners as required. 

Skills & Competencies 

• Demonstrable experience in a broad B2B marketing role, ideally within healthcare, health tech, or technology sectors. 

• Exceptional copywriting and content creation skills, with the ability to adapt tone for varied audiences. 

• Strong ability to absorb and interpret complex topics quickly. 

• Working knowledge of digital channels including SEO, PPC, social media, and marketing automation. 

• Strong organisational and project management skills with the ability to manage multiple priorities. 

• Analytical mindset with some experience measuring and reporting on campaign performance. 

• Collaborative and proactive approach, comfortable operating in a small busy team. 

Person Specification 

• A proactive self-starter who thrives in a fast-paced, hands-on environment. 

• A genuine interest in healthcare and health tech, with motivation to contribute to meaningful sector improvements. 

• Creative thinker with the ability to balance innovation with practical delivery. 

• Strong communication and stakeholder engagement skills. 

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here