New Business Sales Consultant - Primary Care

Are you a proactive, strategic, and ambitious sales professional looking to make a meaningful difference in UK healthcare? Or a Sales Development Representative looking for a step up? We’re looking for a New Business Sales Consultant to join our growing Primary Care sales team. In this role, you’ll help drive digital transformation across GP practices, PCNs, ICBs, and wider healthcare organisations by introducing industry-leading solutions that improve patient care and operational efficiency.

This is a high-impact position where your work directly supports the evolution of Primary Care across the NHS.

Drive New Growth

• Identify, engage, and convert new business opportunities across the Primary Care market.
• Actively build your own pipeline through outbound prospecting and by working closely with marketing and SDR teams on qualified inbound leads.

Champion Consultative Selling

• Understand the challenges faced by practices and commissioners — from operational pressures to financial constraints — and position our solutions to make a measurable difference.

Own the Sales Journey

• Manage the full sales cycle end-to-end: from first conversation to signed contract.
• Ensure consistent follow-up, clear communication, and a first-class customer experience.

Build Meaningful Relationships

• Engage key stakeholders including Practice Managers, GPs, Clinical Directors, PCN leaders, and ICB commissioners.
• Become a trusted partner and advocate for digital innovation across Primary Care.

Stay Ahead of the Curve

• Keep up-to-date with NHS policy changes, funding routes, and digital transformation initiatives to guide your conversations and strategy.

Collaborate for Success

• Work closely with product, marketing, and customer success teams to ensure customer needs are met and insights are shared.

Report with Confidence

• • Maintain accurate pipeline and activity records in Salesforce, providing clear updates on progress, performance, and forecasts.

• A proven track record in B2B sales — healthcare or SaaS experience is a real advantage.
• Experience selling into Primary Care or NHS organisations (highly desirable).
• Strong knowledge of PCNs, ICBs, and NHS procurement pathways.
• Excellent communication, negotiation, and presentation skills.
• A self-driven, “hunter” mindset with a passion for solving real-world customer problems.
• Ability to thrive both independently and as part of a collaborative, fast-moving team.
• Familiarity with Salesforce.maining details.

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Group-wide performance bonus, when we win, you win
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here