SDR Manager

We are seeking a high-impact SDR Manager to build, drive, and lead a results-obsessed team that consistently beats pipeline targets in a fast-moving SaaS environment. You’ll set the standard for performance, instil a competitive winning culture, and develop SDRs into elite sales professionals. While you care about your team’s growth, your primary mission is to deliver measurable results—creating a relentless focus on activity, quality, and outcomes that generate revenue, delight our customers and progress sales careers. 

Please note that this is an office-based role with 4 days a week in our Birmingham office located in the Mailbox. 

• Pipeline & Revenue Ownership – Set ambitious SDR targets aligned with company revenue goals, track progress daily, and ensure consistent overachievement. 

• Performance Culture – Drive a competitive, high-energy environment where activity, quality, and results are the standard and SDRs are motivated to win. 

• Reporting – Report performance and key KPIs to leadership weekly and monthly, providing insights and recommended actions. 

• Lead Management & Handoffs – Ensure inbound leads are followed up within required SLAs and that all opportunities meet qualification criteria and that a smooth, professional transition from SDRs to Sales takes place —internally and for prospects—ensuring deals start strong. 

• Outreach Excellence – Work with the team to develop & iterate high-quality, multi-channel outreach sequences (email, LinkedIn, calls, direct mail, etc.). 

• Early Risk Detection – Identify underperformance early and implement targeted improvement plans. 

• Talent Acquisition – Hire top performers into open roles and maintain a strong pipeline of potential candidates for backfills. 

• Coaching & Development – Deliver ongoing 1:1 and group training sessions to sharpen sales, product & sector skills, boost productivity, and prepare SDRs for closing roles. Develop SDRs into Senior SDRs and then field sellers, building a strong internal talent pool for our field sales team and future sales leaders. 

• Process Improvement – Recommend and implement process enhancements that improve lead quality, conversion rates, and pipeline-to-revenue performance. 

• Collaboration – Partner with Marketing and Sales leadership to optimize lead flow, targeting, and messaging. 

• Market & Product Expertise – Maintain a deep understanding of our product, industry, and competitors to ensure SDRs deliver compelling, customer-focused conversations. 

• Customer-First Mindset – Foster customer-first thinking, ensuring that every interaction builds trust, delivers value, and moves prospects closer to a sale. 

What you will Be:

• Target-Driven Leader – Relentlessly focused on achieving and exceeding team pipeline and revenue targets, with a proven ability to inspire the same in others. 

• Ambitious Sales Driver – Hungry to grow the team’s performance, your own leadership impact, and the company’s market share. 

• Compelling Communicator – Able to clearly articulate goals, strategies, and feedback, while ensuring messaging is value-led and aligned to the customer. 

• Strategic Listener – Skilled at gathering insights from your team, peers, and prospects to refine processes, remove blockers, and create winning approaches. 

• Relationship Builder – Capable of forging strong connections with SDRs, cross-functional colleagues, and senior stakeholders, in person and across digital channels. 

• Organisational Expert – Highly efficient in structuring team workflows, managing priorities, and optimising time to maximise output and results. 

• Analytical Problem Solver – Uses data and insight to identify performance gaps, uncover opportunities, and develop targeted coaching or process changes. 

• Solution-Focused – Resilient under pressure, always finding alternative routes to success when obstacles appear. 

• CRM & Process Champion – Understands the value of accurate data, ensures meticulous lead management, and guarantees a smooth, quality handoff of qualified opportunities to the sales team. 

What you will have:

• 3+ years leading SDR or inside sales teams in a high-growth B2B tech/SaaS environment. 

• Proven track record of leading & motivating teams that exceed pipeline and revenue contribution targets. 

• Experience designing and managing commission structures that drive the right performance. 

• Strong recruitment, coaching, and career development skills—promoting SDRs into Senior SDR and closing roles. 

• Data-driven mindset with strong command of CRM and sales engagement tools. 

• A competitive, resilient leadership style with the ability to create urgency and deliver results in fast-moving markets. 

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger