Product Marketing Executive – People and Workforce Management (PWFM)

In this role, you’ll play a key part in positioning our solutions for success by delivering actionable insights through competitor intelligence, win/loss analysis, and sector assessments.

You’ll have the opportunity to make a real impact by shaping how we understand the market and refine our strategies. You’ll bring a combination of research and logic-based skills to support the strategic growth of our product portfolio within People and Workforce Management (PWFM).

As a member of the OneAdvanced Product Marketing team you will be responsible for owning and delivering a product marketing plan, developing and refining product positioning and the value proposition as well as influencing the product go-to-market strategy and the product roadmap.

This will include creating product messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging for PWFM products.

You will also work closely with Product Management, Sales, and the wider Marketing team for product releases and new product launches.

Key Responsibilities

• Competitor Intelligence
  • Take ownership of monitoring and analysing competitors within the PWFM landscape.
  • Build and maintain a comprehensive competitor knowledge base, highlighting trends, positioning, product features, and gaps.
  • Provide actionable insights to inform marketing strategies, sales enablement, and product development decisions.
• Win/Loss Analysis
  • Support the Product Marketing Managers with the ongoing analysis of win/loss data to identify patterns, key decision drivers, and areas for opportunity or improvement.
  • Collaborate with sales teams to gather qualitative insights and create reports that distil findings into meaningful recommendations.
• Sector Assessments
  • Conduct in-depth analysis of the People and Workforce Management functions to identify emerging trends, customer needs, and growth opportunities.
  • Create detailed profiles on the functions within the UK to support go-to-market strategies and align messaging to market demands.
• Product Marketing for aligned products
  • Create compelling messages which clearly articulate the value of our products
  • Build sales tools and sales training assets, supporting our sales teams
  • Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content
  • Own and deliver a product marketing plan against the release schedule for our products
  • Own the positioning, messaging and influence the GTM strategy for your product/s
  • Make confident and tactical decisions as to the marketing of your product/s
• Cross-Team Collaboration
  • Partner closely with the wider product marketing team, product management, sales, and marketing teams to translate market insights into actionable strategies.
  • Deliver presentations, briefs, and reports that clearly articulate findings and proposals.

• Managing multiple projects at the same time
• Working in a fast-paced environment
• A high standard of verbal and written communication skills
• Creative, proactive and organised
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Empathetic to the needs of the customer and good listening skills
• Relationship management skills with internal stakeholders and customers
• Excellent communications skills with the ability to interface at all levels of management
• Willingness to learn, think analytically and work collaboratively in a growing marketing team
• Collaborative working style and builds good relationships with key stakeholders

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Group-wide performance bonus, when we win, you win
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover