Senior Marketing Executive

Role Purpose 

The Senior Marketing Executive plays a pivotal role in delivering integrated, end-to-end marketing campaigns for the Healthcare division. Operating within a small, agile team, this role supports the Senior Marketing Manager in the planning, coordination, and execution of 360° campaigns that drive engagement, generate leads, and build awareness across the healthcare and health tech sectors. 

With excellent content and copywriting skills, the postholder will be able to quickly understand complex healthcare topics and translate them into compelling messaging for a range of audiences. This role will also collaborate with the wider Health Marketing team, gaining additional expertise and support to maximise campaign impact. 

Key Deliverables 

• Campaign Execution 

• Support the Senior Marketing Manager in planning, delivering, and optimising integrated campaigns across digital, social, email, paid, and events. 

• Manage timelines and campaign deliverables, ensuring activity is delivered on time and within budget. 

• Content & Copywriting 

• Develop high-quality written content including blogs, thought leadership, landing pages, email copy, social posts, and sales collateral. 

• Ensure all content is accurate, engaging, and tailored to clinicians, healthcare providers, and decision-makers. 

• Market Insight 

• Build a strong understanding of the UK healthcare and health tech landscape. 

• Monitor competitor activity and sector trends to inform campaign strategies. 

• Distil complex healthcare topics into accessible and impactful messaging. 

• Channel Management 

• Support the day-to-day management of digital campaigns (SEO, PPC, marketing automation, paid and organic social). 

• Coordinate event and webinar activity, from planning through to execution and follow-up. 

• With support from the Senior Marketing Manager track campaign performance and continuously improve effectiveness 

• Collaboration 

• Work closely with colleagues across Health Marketing, Product Marketing, and Sales to align on campaign priorities. 

• Coordinate with external/internal agencies, designers, and partners as required. 

Skills & Competencies 

• Demonstrable experience in a broad B2B marketing role, ideally within healthcare, health tech, or technology sectors. 

• Exceptional copywriting and content creation skills, with the ability to adapt tone for varied audiences. 

• Strong ability to absorb and interpret complex topics quickly. 

• Working knowledge of digital channels including SEO, PPC, social media, and marketing automation. 

• Strong organisational and project management skills with the ability to manage multiple priorities. 

• Analytical mindset with some experience measuring and reporting on campaign performance. 

• Collaborative and proactive approach, comfortable operating in a small busy team. 

Person Specification 

• A proactive self-starter who thrives in a fast-paced, hands-on environment. 

• A genuine interest in healthcare and health tech, with motivation to contribute to meaningful sector improvements. 

• Creative thinker with the ability to balance innovation with practical delivery. 

• Strong communication and stakeholder engagement skills. 

What We Offer 

• Opportunity to work on impactful campaigns in one of the most dynamic sectors. 

• Exposure to the full marketing mix, with scope to develop and broaden skills. 

• Hybrid and flexible working options. 

• Competitive salary and benefits package. 

• The chance to be part of an ambitious organisation shaping the future of healthcare technology. 

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Group-wide performance bonus, when we win, you win
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover