Senior Analytics Executive

As a Senior Digital Analytics Executive at OneAdvanced, you will play a key role in measuring and improving the performance of our digital platforms and marketing channels. Working closely with Marketing, Product, and Digital Experience teams, you will ensure accurate tracking, deliver actionable insights, and provide reporting that drives smarter decisions across campaigns, channels, and customer journeys.

• Manage day-to-day digital analytics operations across websites, customer portals, and marketing campaigns.

• Configure, maintain, and optimise tracking frameworks using GA4, Adobe Analytics, and Google Tag Manager (GTM).

• Ensure analytics and tracking implementations are GDPR- and privacy-compliant, including consent management, data minimisation, and collaboration with legal and security teams.

• Deliver channel performance reporting across SEO, paid media, social, email, and referral activity.

• Build and maintain dashboards and reports in Looker Studio, Power BI, or Tableau, surfacing actionable KPIs for senior stakeholders.

• Lead campaign attribution analysis, evaluating channel contribution, touchpoints, and performance across the customer journey.

• Support pipeline optimisation by providing strategic analytics insights on lead quality, conversion rates, funnel progression, and revenue impact.

• Conduct deep-dive analysis on website performance, content engagement, and conversion rate optimisation (CRO) opportunities.

• Partner with SEO, Paid Media, Campaign, Product, and Sales teams to align tracking, attribution, and CRO requirements and measure effectiveness.

• Validate, audit, and troubleshoot analytics and tagging implementations to ensure data accuracy, reliability, and compliance.

• Proactively share insights, translating data into clear recommendations for campaign optimisation, pipeline efficiency, user experience improvements, and CRO testing.

#LI-PB1

• 3–5 years’ experience in digital analytics with exposure to both web/product analytics and marketing channel performance.
• Strong working knowledge of GA4, GTM, Adobe Analytics or equivalent platforms.
• Strongly knowledge and experience in GDPR, Compliance and CRO
• Hands-on experience producing channel reports across SEO, paid search, paid social, display, and email.
• Proficiency with data visualisation tools such as Power BI, Tableau, or Looker Studio, plus SQL for deeper analysis.
• Understanding of marketing attribution, campaign tracking, and customer lifecycle metrics.
• Analytical mindset with strong attention to detail and problem-solving skills.
• Excellent communication skills, with the ability to present data stories to non-technical audiences.

• Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral. 
• Annual Leave – 20 days of annual leave, plus public holidays 
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7.
• Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally
  • Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
  • Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere. You can access our online library with relevant content for your career growth. 
• Life Insurance - 3x annual salary 
• Personal Accident Insurance - providing cover in the event of serious injury/illness.
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society. We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia. Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com