Senior New Business Consultant (Patchs)

We are looking for a highly motivated Senior New Business Sales Consultant to accelerate the growth of PATCHS and Scribe, our next‑generation online consultation and AI‑driven workflow products. This national role is focused exclusively on new business acquisition, targeting non‑Docman practices, PCNs, Federations, and wider Primary Care organisations.

You will be responsible for building a strong national pipeline, delivering compelling product demonstrations, managing complex sales cycles, and closing high‑value deals. As the senior specialist for PATCHS and Scribe, you will shape the product’s market presence, influence adoption across the NHS, and work collaboratively with marketing, product, and leadership teams to ensure success.

This role is suited to an experienced, strategic, and results‑driven salesperson who understands Primary Care, NHS digital priorities, and the competitive online consultation landscape.

• Own the national sales target for PATCHS and Scribe, exclusively focused on non‑Docman customers.
• Build and execute a national strategy for new business across GP practices, PCNs, Federations, and wider NHS organisations.
• Deliver tailored demonstrations, ROI discussions, and compelling proposals that articulate clinical, operational, and financial value.
• Run prospecting campaigns, attend events, and build a strong national pipeline.
• Partner with Account Managers across all territories to support growth within their least engaged or lowest‑penetration ICBs.
• Use PATCHS and Scribe as strategic entry solutions to open new relationships where Docman presence is limited.
• Lead targeted new‑business initiatives designed to warm cold territories and activate new digital engagement.
• Provide Account Directors with intelligence, market insight, and progress updates to inform territory planning.
• Build senior relationships at PCN, Federation, and ICB level to drive system‑wide interest and multi‑site adoption.
• Represent OneAdvanced at national events, webinars, and digital transformation forums.
• Monitor competitor activity and positioning to support effective value‑based selling.
• Feed market insight back into Product and Marketing to influence roadmap and messaging.
• Maintain excellent Salesforce hygiene with accurate forecasting and activity tracking.
• Progress deals through all stages of the sales cycle with high momentum and clear stakeholder management.
• Produce business cases, commercial proposals, and support procurement pathways with NHS organisations.
• Work closely with Marketing on targeted campaigns and messaging for non‑Docman audiences.
• Align with Customer Success and Implementation teams to ensure smooth handovers post-sale.
• Act as an internal subject matter expert on PATCHS and Scribe, supporting colleagues when needed.

• Proven new‑business sales experience in health tech, SaaS, or NHS-facing environments.
• Strong understanding of Primary Care workflows, demand management, and digital transformation.
• Experience selling to GP practices, PCNs, Federations, or NHS commissioning organisations.
• Strong ability to navigate multi‑stakeholder sales processes and close high‑value deals.
• Excellent presentation and demo skills (virtual + face‑to‑face).
• Highly self‑motivated, proactive, and capable of managing a national territory independently.
• Background selling online consultation platforms or digital workflow/AI tools.
• Knowledge of ICB structures, procurement frameworks, and NHS funding routes.
• Understanding of demand management, triage redesign, and patient access models.