Product Marketing Manager

Join the OneAdvanced Product Marketing team as a Product Marketing Manager and play a key role in shaping and delivering the product marketing strategy for our IQ Health workflows. These solutions are integral to all areas of Primary Care, NHS Trusts, Urgent Care and Private healthcare.

You will create long-term plans to support Product Marketing, Field Marketing, Sales, and Product Management teams. You will also lead go-to-market (GTM) activities and develop impactful sales enablement tools. By crafting clear messaging, value propositions, and customer-facing materials, you’ll contribute to innovation and growth for IQ Health.

This role offers the chance to make a real impact by refining strategies and understanding market demands. If you thrive in a fast-paced environment and enjoy championing best practices in product marketing frameworks, this role is made for you.

Key Responsibilities

Product Marketing Plan

• Develop and implement product marketing plans that align with:
• IQ Health strategy
• Roadmap planning and development
• Commercial Unit business goals, sales targets, and marketing campaign plans
• Define messaging and positioning for our workflows, focusing on target health sub-sectors and personas.
• Create high-impact marketing assets that clearly communicate value to prospects and customers.
• Build and roll out effectively designed sales tools to support the sales team.
• Collaborate with Field Marketing and Sales teams to identify customer success stories and convert them into compelling content.
• Develop thought leadership content to support GTM initiatives.
• Plan and coordinate the execution of launches and releases.
• Act as a health expert, representing the business in sales meetings and events.
• Provide valuable customer feedback to shape product management decisions and influence the product roadmap.

Cross-Team Collaboration

• Partner with Product Marketing colleagues, Product Management, Sales, and Marketing teams to turn market insights into actionable strategies.
• Prepare and deliver presentations, briefs, and reports that clearly communicate key findings and proposals.

Competitor Intelligence

• Own the monitoring and analysis of competitors within the market.
• Ensure there is a knowledge base of competitor activity, identifying trends, positioning, and gaps for your products.
• Provide insights to guide marketing strategies, sales enablement tools, and product development.

Win/Loss Analysis

• Collaborate with Product Management and Sales teams to analyse win/loss data.
• Identify decision-making drivers and areas for improvement.
• Create actionable recommendations based on findings.

Market Sector Analysis

• Use identified emerging trends, customer needs, and growth opportunities to align go-to-market strategies effectively.

Product Alignment

• Develop powerful messaging that clearly articulates value.
• Build robust sales tools and assets to support customer engagement.
• Work alongside teams to uncover customer stories and transform them into impactful marketing content.
• Deliver product marketing plans in line with release schedules, ensuring clarity in GTM strategies.

Please note, applicants must have the legal right to work in the UK at the time of application.

Skills and Experience

• Proven experience in Product Marketing, or Product Management, Marketing, with a firm understanding of Product Marketing responsibilities.
• A proven track record in product positioning, understanding how it fits within the wider value proposition and messaging.
• Ability to managing multiple complex projects in a fast-paced environment.
• Outstanding verbal and written communication skills, with strong presentation expertise.
• Analytical thinking with the ability to turn insights into strategy.
• Experience in relationship management with internal stakeholders and customers.
• Competence in creating compelling and creative messages tailored to target audiences.

Personal Attributes

• Creative, proactive, and well-organised.
• Confident, enthusiastic, and eager to expand the role and its impact.
• Strong empathy for customer challenges, with excellent listening skills.
• Collaborative working style; proven ability to work cross-functionally.
• Adaptable and open to change, with a commitment to excellence.

Key Competencies

• Leadership or emerging leadership skills.
• Innovative thinker capable of problem-solving.
• Flexibility, teamworking, and interpersonal understanding.

Technical Skills

• Strong IT proficiency.
• Ability to handle multiple tasks with efficiency and accuracy.

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com

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